Vohl
Vohl
Building a challenger brand from the ground up
Building a challenger brand from the ground up
Expertise:
Business and growth strategy
Brand strategy and development
Product development and manufacturing
Creative platform development and creative direction across channels
Ecommerce, digital infrastructure, and connected customer experience
Marketing, communications, and campaign development
Expertise:
Business and growth strategy
Brand strategy and development
Product development and manufacturing
Creative platform development and creative direction across channels
Ecommerce, digital infrastructure, and connected customer experience
Marketing, communications, and campaign development
Vohl entered a crowded US workwear market with no existing brand equity. It needed to compete against major established brands, newer direct-to-consumer players and lower-cost alternatives. The challenge was to create a brand that could launch with impact, but also support long-term growth beyond the first product release.
We worked across the brand from the ground up, defining the strategy, positioning, messaging, visual identity and creative platform. The result was a distinctive workwear brand built around comfort, protection, performance and pride. The platform gives Vohl a clear message for ecommerce, social, product storytelling, distributors, retailers and future campaigns – helping the brand show up with the confidence of a much more established player.
Vohl entered a crowded US workwear market with no existing brand equity. It needed to compete against major established brands, newer direct-to-consumer players and lower-cost alternatives. The challenge was to create a brand that could launch with impact, but also support long-term growth beyond the first product release.
We worked across the brand from the ground up, defining the strategy, positioning, messaging, visual identity and creative platform. The result was a distinctive workwear brand built around comfort, protection, performance and pride. The platform gives Vohl a clear message for ecommerce, social, product storytelling, distributors, retailers and future campaigns – helping the brand show up with the confidence of a much more established player.
From ecommerce to launch communications, the brand was built to feel bold, purposeful and proudly worker-first.
From ecommerce to launch communications, the brand was built to feel bold, purposeful and proudly worker-first.
“Your new comfort zone” became the core idea, making comfort feel powerful, not soft or passive. The tone could then flex, using humor where it helped make the message more unexpected and memorable.
“Your new comfort zone” became the core idea, making comfort feel powerful, not soft or passive. The tone could then flex, using humor where it helped make the message more unexpected and memorable.
The platform gave Vohl a flexible idea that could stretch across product, campaigns, ecommerce, content, packaging and future brand moments.
The platform gave Vohl a flexible idea that could stretch across product, campaigns, ecommerce, content, packaging and future brand moments.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
United States
Detroit
New Zealand
Christchurch
United States
Detroit
New Zealand
Christchurch
United States
Detroit
New Zealand
Christchurch