Our work. And what’s in the pipeline...
We transform challenger brands through strategic advice and marketing, adding both immediate value and building long-term enterprise value.
Novarlo
Expert supplier of workplace attire and PPE
Novarlo was the result of the merger of X1 Safety and Metron, creating a new brand which is greater than the sum of its parts. Agreeing on how best to communicate that took time, as there were a lot of stakeholders and people we needed to engage. We worked with them to develop a high-energy brand that reflects the company’s focus on its clients, and which is ready to take on more!
Our thanks to everyone who contributed, and to the first-time models who could be future runway stars. From Norvalo’s perspective, we hit it out of the park. (Appreciate the feedback, guys.)
Novarlo
Expert supplier of workplace attire and PPE
Novarlo was the result of the merger of X1 Safety and Metron, creating a new brand which is greater than the sum of its parts. Agreeing on how best to communicate that took time, as there were a lot of stakeholders and people we needed to engage. We worked with them to develop a high-energy brand that reflects the company’s focus on its clients, and which is ready to take on more!
Our thanks to everyone who contributed, and to the first-time models who could be future runway stars. From Norvalo’s perspective, we hit it out of the park. (Appreciate the feedback, guys.)
Novarlo – How it all came together
Establishing the brand and its benefits
After finalizing the brand’s visual identity, we focused on refining brand communications to make sure they aligned with the updated brand strategy and identity. This included developing a range of communication assets for the brand launch, such as social media content and EDM campaigns. This wasn’t just a typical brand launch as both previous businesses were well established, and nobody likes change!
Our task was to clearly convey the benefits of the rebrand, explain any operational changes, and highlight the enhanced product offerings to key stakeholders; past and existing customers, suppliers, and potential clients. We ensured this messaging was tailored to each audience segment and delivered across all relevant touchpoints - emails, social media channels, and other platforms they regularly engage with in their day-to-day activities.
Novarlo – How it all came together
Establishing the brand and its benefits
After finalizing the brand’s visual identity, we focused on refining brand communications to make sure they aligned with the updated brand strategy and identity. This included developing a range of communication assets for the brand launch, such as social media content and EDM campaigns. This wasn’t just a typical brand launch as both previous businesses were well established, and nobody likes change!
Our task was to clearly convey the benefits of the rebrand, explain any operational changes, and highlight the enhanced product offerings to key stakeholders; past and existing customers, suppliers, and potential clients. We ensured this messaging was tailored to each audience segment and delivered across all relevant touchpoints - emails, social media channels, and other platforms they regularly engage with in their day-to-day activities.
Novarlo
Going on the web – and beyond!
Being a tight-knit team with expertise across brand strategy, digital solutions, and marketing helped us transform the new Novarlo brand into a fully functional and impactful e-commerce business. One of the priorities was ensuring that the website effectively communicated who Novarlo is, and highlighting its value to both existing and potential customers. We collaborated closely with Novarlo to define and refine their online product offering, prioritize key services, and strategically organize content to guide users seamlessly through the website.
Our goal was to make the website not just a digital storefront, but Novarlo’s most powerful sales tool. We optimized the structure and design to support product discovery, simplify navigation, and drive conversions - all while reflecting Novarlo’s brand identity and commitment to quality. This holistic approach ensured that the website could support future growth.
Novarlo
Going on the web – and beyond!
Being a tight-knit team with expertise across brand strategy, digital solutions, and marketing helped us transform the new Novarlo brand into a fully functional and impactful e-commerce business. One of the priorities was ensuring that the website effectively communicated who Novarlo is, and highlighting its value to both existing and potential customers. We collaborated closely with Novarlo to define and refine their online product offering, prioritize key services, and strategically organize content to guide users seamlessly through the website.
Our goal was to make the website not just a digital storefront, but Novarlo’s most powerful sales tool. We optimized the structure and design to support product discovery, simplify navigation, and drive conversions - all while reflecting Novarlo’s brand identity and commitment to quality. This holistic approach ensured that the website could support future growth.
Agrituf
Agricultural parts manufacturers
With the goal of helping American farmers work smarter, Agrituf’s tillage parts deliver longer wear life and outperform competitors for some of the hardest working implements in the toughest conditions.
Backed by our market research, our team worked with theirs to fine-tune the company’s email marketing and sales collateral. We identified the most powerful market channels, and developed creative, and a giveaway campaign that attracted sales and reinforced Agrituf’s quality message. The result was a stronger, more unified brand, and increased market presence amongst both dealers and farmers.
Agrituf
Agricultural parts manufacturers
With the goal of helping American farmers work smarter, Agrituf’s tillage parts deliver longer wear life and outperform competitors for some of the hardest working implements in the toughest conditions.
Backed by our market research, our team worked with theirs to fine-tune the company’s email marketing and sales collateral. We identified the most powerful market channels, and developed creative, and a giveaway campaign that attracted sales and reinforced Agrituf’s quality message. The result was a stronger, more unified brand, and increased market presence amongst both dealers and farmers.
Arlo Performance
Accounting support
Solid bookkeeping and accounting are the key to any successful business. As our clients at Arlo Performance told us at the get-go, “Why waste time talking about fun stuff like branding, digital, or marketing if the business can't afford it or sustain healthy cash flow? Keeping the books in order and knowing where you stand financially – that’s the foundation of every business.”
But, as they know, bookkeeping is not something everyone wants to talk or even think about. It’s a tough sell. And, as they admit, a bit boring. At the same time, our job was to help them (and other businesses) by sharing their financial expertise, knowledge and systems across Detroit and Michigan.
Our initial market research was followed by support delivering product offering and pricing structure, service productization development, and enhancing their online presence and collateral. It’s given the company a distinctive, memorable look, helped them communicate really effectively what they deliver and, importantly, what they can do to help sagging bottom lines across the Great Lakes region.
Arlo Performance
Accounting support
Solid bookkeeping and accounting are the key to any successful business. As our clients at Arlo Performance told us at the get-go, “Why waste time talking about fun stuff like branding, digital, or marketing if the business can't afford it or sustain healthy cash flow? Keeping the books in order and knowing where you stand financially – that’s the foundation of every business.”
But, as they know, bookkeeping is not something everyone wants to talk or even think about. It’s a tough sell. And, as they admit, a bit boring. At the same time, our job was to help them (and other businesses) by sharing their financial expertise, knowledge and systems across Detroit and Michigan.
Our initial market research was followed by support delivering product offering and pricing structure, service productization development, and enhancing their online presence and collateral. It’s given the company a distinctive, memorable look, helped them communicate really effectively what they deliver and, importantly, what they can do to help sagging bottom lines across the Great Lakes region.
Milson Foundry
Metal casting and foundry
Milson Foundry provides the premium, engineered castings and forged components to the factories that keep the wheels of industry turning. Their General Manager approached our team to help align internal and external communications. This involved market research, sales support and a re-designed company profile including imagery and content that would better express the company’s energy and extensive capabilities.
At the heart of this was a theme we chose - “Fuel the Fire.” The concept was simple yet powerful: it resonated with the team’s determination and drive, fostering connection, fun, and a shared goal of delivering high-quality results and reaching their full growth potential. We’re sure they can make it.
Milson Foundry
Metal casting and foundry
Milson Foundry provides the premium, engineered castings and forged components to the factories that keep the wheels of industry turning. Their General Manager approached our team to help align internal and external communications. This involved market research, sales support and a re-designed company profile including imagery and content that would better express the company’s energy and extensive capabilities.
At the heart of this was a theme we chose - “Fuel the Fire.” The concept was simple yet powerful: it resonated with the team’s determination and drive, fostering connection, fun, and a shared goal of delivering high-quality results and reaching their full growth potential. We’re sure they can make it.
Arlo Performance
Accounting support
Solid bookkeeping and accounting are the key to any successful business. As our clients at Arlo Performance told us at the get-go, “Why waste time talking about fun stuff like branding, digital, or marketing if the business can't afford it or sustain healthy cash flow? Keeping the books in order and knowing where you stand financially – that’s the foundation of every business.”
But, as they know, bookkeeping is not something everyone wants to talk or even think about. It’s a tough sell. And, as they admit, a bit boring. At the same time, our job was to help them (and other businesses) by sharing their financial expertise, knowledge and systems across Detroit and Michigan.
Our initial market research was followed by support delivering product offering and pricing structure, service productization development, and enhancing their online presence and collateral. It’s given the company a distinctive, memorable look, helped them communicate really effectively what they deliver and, importantly, what they can do to help sagging bottom lines across the Great Lakes region.
Milson Foundry
Metal casting and foundry
Milson Foundry provides the premium, engineered castings and forged components to the factories that keep the wheels of industry turning. Their General Manager approached our team to help align internal and external communications. This involved market research, sales support and a re-designed company profile including imagery and content that would better express the company’s energy and extensive capabilities.
At the heart of this was a theme we chose - “Fuel the Fire.” The concept was simple yet powerful: it resonated with the team’s determination and drive, fostering connection, fun, and a shared goal of delivering high-quality results and reaching their full growth potential. We’re sure they can make it.
Zoosh Studio
Office interior design and fitouts
Zoosh design perfect spaces for different types of businesses across New Zealand, including retail, healthcare, and professional services. Their approach blends creativity and practicality.
There are a whole lot of targets for their projects we had to keep in mind. From owners and CEOs to store managers and front of house. That meant getting the exact right tone of voice and visual elements, and deciding the best routes to market were critical.
We helped their team put together a communications plan for the next 12 months including emails and social media. We also developed creative to show their projects off to best advantage, and shared our knowledge and (we hope) provided some inspiration. It was great. After all, what’s not to love about a company that designs for everyone from donut shops to dental practices? These are our kind of people!
Zoosh Studio
Office interior design and fitouts
Zoosh design perfect spaces for different types of businesses across New Zealand, including retail, healthcare, and professional services. Their approach blends creativity and practicality.
There are a whole lot of targets for their projects we had to keep in mind. From owners and CEOs to store managers and front of house. That meant getting the exact right tone of voice and visual elements, and deciding the best routes to market were critical.
We helped their team put together a communications plan for the next 12 months including emails and social media. We also developed creative to show their projects off to best advantage, and shared our knowledge and (we hope) provided some inspiration. It was great. After all, what’s not to love about a company that designs for everyone from donut shops to dental practices? These are our kind of people!
Zoosh Studio
Office interior design and fitouts
Zoosh design perfect spaces for different types of businesses across New Zealand, including retail, healthcare, and professional services. Their approach blends creativity and practicality.
There are a whole lot of targets for their projects we had to keep in mind. From owners and CEOs to store managers and front of house. That meant getting the exact right tone of voice and visual elements, and deciding the best routes to market were critical.
We helped their team put together a communications plan for the next 12 months including emails and social media. We also developed creative to show their projects off to best advantage, and shared our knowledge and (we hope) provided some inspiration. It was great. After all, what’s not to love about a company that designs for everyone from donut shops to dental practices? These are our kind of people!
On the (very near) horizon...
Launching soon
New market
A fantastic, innovative company, with a lot of industry experience, about to spread its wings and take its high-spec’d products to new markets. Spencer Barr engaged with them at the very beginning of their journey and helped them with their market research, refining their brand strategy and brand identity.
The foundations are there and the brochures are nearly printed. We’ll keep you up to date on progress towards helping them realise their ambitions in the US.
Launching soon
New market
A fantastic, innovative company, with a lot of industry experience, about to spread its wings and take its high-spec’d products to new markets. Spencer Barr engaged with them at the very beginning of their journey and helped them with their market research, refining their brand strategy and brand identity.
The foundations are there and the brochures are nearly printed. We’ll keep you up to date on progress towards helping them realise their ambitions in the US.
Launching soon
New product
Right now, we’re working closely with a US company and their global team to bring an exciting product to market. This involves collaborating with manufacturers, owners and the GM, and making certain that we’re over all of the business, including; brand, website, back-office systems, customer experience platforms. It’s been challenging. But fun.
We will be sharing more real soon.
Launching soon
New product
Right now, we’re working closely with a US company and their global team to bring an exciting product to market. This involves collaborating with manufacturers, owners and the GM, and making certain that we’re over all of the business, including; brand, website, back-office systems, customer experience platforms. It’s been challenging. But fun.
We will be sharing more real soon.
Launching soon
New product
Right now, we’re working closely with a US company and their global team to bring an exciting product to market. This involves collaborating with manufacturers, owners and the GM, and making certain that we’re over all of the business, including; brand, website, back-office systems, customer experience platforms. It’s been challenging. But fun.
We will be sharing more real soon.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
United States
Detroit • New York
New Zealand
Auckland • Christchurch
United States
Detroit • New York
New Zealand
Auckland • Christchurch
United States
Detroit • New York
New Zealand
Auckland • Christchurch