Vohl
Your new comfort zone
We’ve worked closely with Vohl and its global team to help bring an exciting new product range to market. That has meant collaborating with manufacturers, owners and the GM – while staying across the wider business, from strategy, brand and website to back-office systems and customer experience platforms.
The result is a distinctive workwear brand built around comfort, protection, performance and pride. It’s been challenging. But fun.
Vohl
Your new comfort zone
We’ve worked closely with Vohl and its global team to help bring an exciting new product range to market. That has meant collaborating with manufacturers, owners and the GM – while staying across the wider business, from strategy, brand and website to back-office systems and customer experience platforms.
The result is a distinctive workwear brand built around comfort, protection, performance and pride. It’s been challenging. But fun.
Arlo Performance
Confidence through clarity
After years of experience growing financially successful businesses, Arlo Performance looked to offer their strategic financial services to the wider market. They knew they had the expertise but needed a brand that resonated with their audience in a highly saturated market – one that clearly articulated their offering while being distinct enough to stand apart from traditional firms and online competitors alike.
Built around the brand idea “Confidence through clarity,” the Arlo Performance brand was inspired by founder Tom Allison’s remark: “Why should accountants be perceived as boring?” Much like their financial services, the resulting brand is concise, confident and considered, accurately reflecting who Arlo Performance are and the clarity they bring to their clients.
Arlo Performance
Confidence through clarity
After years of experience growing financially successful businesses, Arlo Performance looked to offer their strategic financial services to the wider market. They knew they had the expertise but needed a brand that resonated with their audience in a highly saturated market – one that clearly articulated their offering while being distinct enough to stand apart from traditional firms and online competitors alike.
Built around the brand idea “Confidence through clarity,” the Arlo Performance brand was inspired by founder Tom Allison’s remark: “Why should accountants be perceived as boring?” Much like their financial services, the resulting brand is concise, confident and considered, accurately reflecting who Arlo Performance are and the clarity they bring to their clients.
Modsel
Care that moves people
Innovators at heart, Modsel is a specialized healthcare equipment manufacturer with deep industry experience, and clear ambition to grow in Australia and the United States.
Spencer Barr engaged with Modsel early in this next stage, helping with market research, brand strategy, messaging and visual identity. The work gave Modsel a clearer way to express who they are, what they offer and why it matters, helping the brand show up with more confidence, consistency and credibility across markets.
We’ll keep you up to date as they continue realizing their ambitions.
Modsel
Care that moves people
Innovators at heart, Modsel is a specialized healthcare equipment manufacturer with deep industry experience, and clear ambition to grow in Australia and the United States.
Spencer Barr engaged with Modsel early in this next stage, helping with market research, brand strategy, messaging and visual identity. The work gave Modsel a clearer way to express who they are, what they offer and why it matters, helping the brand show up with more confidence, consistency and credibility across markets.
We’ll keep you up to date as they continue realizing their ambitions.
Agrituf
Only farmers endure longer
With the goal of helping American farmers work smarter, Agrituf’s tillage parts are built to deliver longer wear life and outperform competitors on some of the hardest working implements, in some of the toughest conditions.
Backed by market research, our team worked with theirs to fine-tune the strategy, messaging and brand expression around the people at the heart of the market. The work connected product strength with farmer resilience, giving Agrituf a clearer voice for dealers, distributors and the people working the land.
Agrituf
Only farmers endure longer
With the goal of helping American farmers work smarter, Agrituf’s tillage parts are built to deliver longer wear life and outperform competitors on some of the hardest working implements, in some of the toughest conditions.
Backed by market research, our team worked with theirs to fine-tune the strategy, messaging and brand expression around the people at the heart of the market. The work connected product strength with farmer resilience, giving Agrituf a clearer voice for dealers, distributors and the people working the land.
Milson Foundry
Engineered castings and forged components
Milson Foundry supports the factories that keep the wheels of industry turning.
Their team approached us to help bring more clarity and energy to how the business presents itself. This included market research, sales support and a redesigned company profile, with imagery and content that better expressed Milson’s capability and depth of experience. At the heart of it was a simple idea: “Fuel the Fire.”
Milson Foundry
Engineered castings and forged components
Milson Foundry supports the factories that keep the wheels of industry turning.
Their team approached us to help bring more clarity and energy to how the business presents itself. This included market research, sales support and a redesigned company profile, with imagery and content that better expressed Milson’s capability and depth of experience. At the heart of it was a simple idea: “Fuel the Fire.”
Novarlo
100% in
Novarlo was the result of the merger of X1 Safety and Metron, creating a new brand which is greater than the sum of its parts. Agreeing on how best to communicate that took time, as there were a lot of stakeholders and people we needed to engage. We worked with them to develop a high-energy brand that reflects the company’s focus on its clients, and which is ready to take on more!
Our thanks to everyone who contributed, and to the first-time models who could be future runway stars.
Novarlo
100% in
Novarlo was the result of the merger of X1 Safety and Metron, creating a new brand which is greater than the sum of its parts. Agreeing on how best to communicate that took time, as there were a lot of stakeholders and people we needed to engage. We worked with them to develop a high-energy brand that reflects the company’s focus on its clients, and which is ready to take on more!
Our thanks to everyone who contributed, and to the first-time models who could be future runway stars.
Milson Foundry
Engineered castings and forged components
Milson Foundry supports the factories that keep the wheels of industry turning.
Their team approached us to help bring more clarity and energy to how the business presents itself. This included market research, sales support and a redesigned company profile, with imagery and content that better expressed Milson’s capability and depth of experience. At the heart of it was a simple idea: “Fuel the Fire.”
Novarlo
100% in
Novarlo was the result of the merger of X1 Safety and Metron, creating a new brand which is greater than the sum of its parts. Agreeing on how best to communicate that took time, as there were a lot of stakeholders and people we needed to engage. We worked with them to develop a high-energy brand that reflects the company’s focus on its clients, and which is ready to take on more!
Our thanks to everyone who contributed, and to the first-time models who could be future runway stars.
Zoosh Studio
Workplace design and fitouts
Zoosh designs and delivers bespoke workspaces across New Zealand, connecting people with spaces. Their approach blends creativity and practicality, which made them our kind of people from the start.
We helped their team put together a communications plan, including emails, social media and creative to show their projects off to best advantage. The work needed to speak to everyone from owners and CEOs to store managers and front of house – no small feat, but a good one.
Zoosh Studio
Workplace design and fitouts
Zoosh designs and delivers bespoke workspaces across New Zealand, connecting people with spaces. Their approach blends creativity and practicality, which made them our kind of people from the start.
We helped their team put together a communications plan, including emails, social media and creative to show their projects off to best advantage. The work needed to speak to everyone from owners and CEOs to store managers and front of house – no small feat, but a good one.
On the (very near) horizon...
Launching soon
New brand development
We’re working with a commercial property developer to shape a clearer, more confident brand presence. The identity is designed to feel established from day one, with a simple, grounded system that reflects the spaces, people and businesses it supports.
More to come soon.
Launching soon
New brand development
We’re working with a commercial property developer to shape a clearer, more confident brand presence. The identity is designed to feel established from day one, with a simple, grounded system that reflects the spaces, people and businesses it supports.
More to come soon.
Launching soon
A brand ready to grow
We’ve been working with an established business on a really rewarding brand journey, helping the team sharpen its positioning, messaging and sense of direction.
The work has created a clearer foundation for how the brand shows up and what it says. It’s still unfolding, and we’ll share more when the time is right.
Launching soon
A brand ready to grow
We’ve been working with an established business on a really rewarding brand journey, helping the team sharpen its positioning, messaging and sense of direction.
The work has created a clearer foundation for how the brand shows up and what it says. It’s still unfolding, and we’ll share more when the time is right.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
When you work with us, you’ll find a team that is unswervingly committed – generous with knowledge, committed to your vision, and dedicated to achieving meaningful results.
United States
Detroit
New Zealand
Christchurch
United States
Detroit
New Zealand
Christchurch
United States
Detroit
New Zealand
Christchurch